We all know social media marketing is a must in today’s digital world, but perhaps your accounts haven’t quite delivered the boost in business you were looking for. In order to get the most out of the platforms available to you, quality content is top of your list.
There are currently 3.8 billion users on social media, 54% of which use social media to browse products. Social media is a tool for building relationships, raising brand awareness, reaching new customers and generating new business. All this and more can be achieved by keeping one simple goal in mind… Telling your story.
1. Look for your customers, you need to show up where they are. Instagram and Facebook are both great B2C platforms that together will help you cover a wide demographic.
2. Have a little nosy at your competitors’ content and see what their customers like to engage with.
3. Familiarise yourself with analytics, specifically metrics such as reach, clicks, comments and engagement. These will help you determine which content produces the best results.
4. Think about your content, is it telling your story? Tell your potential customers about you, your products/services, your team, exciting news and special offers. Share positive feedback, user generated content and useful information. Start a conversation. If you’re not entertaining, ensure you’re informing. Demonstrate your value to the customer.
5. Think about types of content. You can use videos, photos and interactive posts such as polls, permanent content such as posts and time restricted content such as stories. If in doubt try a few and use your metrics to see what works for your business.
6. Ensure your content is on brand and remember to add a call to action. Direct users to visit your website, check out your new menu or offer their opinion. Use geotags, locations, hashtags and stickers where available to increase your reach.
7. Create a content plan full of your ideas to help you stick to a schedule. There’s only one real rule for post frequency… quality over quantity!
Good luck telling your story, Naomi x
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